Pavitra Pradip Walvekar Expertise on Crafting Successful Marketing and Branding Plans in India
Entering the Indian market has always been a bit tricky for international brands. They’ve had to adjust their game to match the preferences and needs of Indian consumers. When big global brands come to India, they often use a strategy called “Glocalization.” This means they tweak their products to fit what Indian customers like.
Take McDonald’s, for example. Their menu around the world mostly has meaty burgers. But when they came to India, they realized that a lot of people here prefer vegetarian food. So, they added vegetarian burger options to their menu.
Gillette had a tough time making an impact in India with their lower and mid-tier American razors. The packaging and style just didn’t click with Indian buyers. So, Gillette did a lot of research to figure out what Indian consumers wanted.
In today’s fast-paced business world, having good marketing and branding strategies is super important. These strategies don’t just give a brand its character. They also help keep customers interested and loyal in the long run.
Now, let’s dig into the world of marketing and branding with Pavitra Pradip Walvekar. He’s the smart leader steering Kudos Finance and Investments Private Limited in Pune. We’ll explore what it takes to come up with these strategies and why they’re so important.