Alyssa VarnerinBrand StoryIntroducing The Rebrand PlanRebranding is a major decision most long-running organizations will face at some point. We know it can be a daunting prospect with many…Jul 10, 2017Jul 10, 2017
Alyssa VarnerinBrand StoryLet’s Get Visual: Tips for Talking to a DesignerOne of the most gratifying experiences a designer can have is working with a client who has never designed anything before. If all goes…May 12, 2017May 12, 2017
Alyssa VarnerinBrand StoryFinding the Way to a SolutionMarriott is a highly-recognizable hotel brand with locations across the country. Their logo is easy to spot from the highway or along main…Apr 28, 2017Apr 28, 2017
Alyssa VarnerinBrand StoryYour brand is doing color all wrong (INFOGRAPHIC)There are many times where I’m asked, “Which color is best for my brand?” or “Which of these color options do you like most?” My reply is…Apr 24, 2017Apr 24, 2017