This Yoplait Ad Is Giving Me Life
My jaw dropped. I laughed. I toasted the TV screen with my wine glass at exactly the right moment (you’ll know when).
If you are a mother and you haven’t seen this Yoplait ad, prepare yourself for the most satisfying 60 seconds of your week.
It reminded me of the many times since I’ve had my son that I’ve endured judgment from acquaintances and flat-out strangers.
A few weeks ago, I finished up a meeting downtown in the late afternoon and decided to swing through Macy’s to see if it was Clinique Bonus Time. (How anyone can spend money on department store cosmetics without getting a free mascara is beyond my comprehension.)
As I walked through the makeup section, a representative from another brand held out a tiny gift bag and asked if I wanted a free gift. I reached out to take it and, in a fluid motion, she linked her arm through mine and guided me to the makeup counter while I looked into the empty bag with dismay.
The woman began to ask me questions about my skin regimen while assembling a line of beauty products on the counter, and I answered them reluctantly and somewhat truthfully.
Beauty rep: “Do you use eye cream?”
“Clinique.” I looked over at the Clinique counter. It was not Bonus Time.
She continued to ask questions and make small talk. Looking at my engraved gold necklace, she asked, “Who’s Neil?”
“My son,” I replied.
“How old?” she asked.
“Is daddy at home with him?”
“No, we have a nanny.”
“Aww. He’s just a baby!” she said, somehow frowning and smiling simultaneously.
I got up out of the chair, makeup only half blended, and said, “My childcare choices are none of your business. I didn’t ask for a makeover. You just occupied 15 minutes of my time that I could have spent with my baby, and then you threw shade at me about my nanny, who is awesome, by the way!”
Just kidding. I sat there seething while she talked to me about the peptides in the lip gloss she was applying. But I did NOT buy anything. Take that, beauty counter lady.
The level of judgment about all types of mothers and the decisions they make has always struck me as inappropriate, but I didn’t know how personal and visceral these offhand comments would feel until they were directed at me.
Within my heightened awareness, I became focused on the plight of the working mom because of its relevance to my life… until this Yoplait commercial came along, with its biting candor. I had a moment of clarity, realizing that for every rude salesperson, there are many more moms kicking ass at motherhood in their specific circumstances. The next time I see one in action, I’m going to high-five her and buy her a yogurt.
Just kidding. But I’ll give her that knowing fellow-mom-in-the-trenches smile.