You could say I stumbled into my marketing career.
My path looked something like this:
… no matter what you’re selling
A couple of years ago, my husband and I started a kitchen renovation. For three months, a sign stood on our lawn with the company’s name and contact information. Earlier this year, we needed our roof replaced. The new company and new roof came with a new sign at the end of the driveway.
I didn’t think twice about those signs. After all, they were small and out of the way.
Then, this weekend we were out on a walk and passed a home on our street with beautiful new landscaping. We’d been thinking about doing some work on our backyard and the person we planned to work with was taking a while to get back to us with a quote. …
I majored in journalism and I work in content marketing. Let’s just say my curiosity can lead me down some interesting rabbit holes.
Also relevant: my colleagues and I in the marketing department are used to receiving email pitches for everything from sales enablement platforms to translation services. And because we work in marketing, a few things are true: