…yond their base product and/or services. To do that, we need to start from a different perspective. Instead of asking, “What story are we telling?” maybe we should be asking “What role are we playing?”
Design is different. Design helps us know the possible; the world as it might be. It’s a mechanism for exploring, evaluating, and shaping the future.
Make sure your most frequently interacted with elements are the most reachable elements of your interface.