Allstate has a leading man in all their recent commercials, Mayhem. In this specific ad, mayhem takes the role as a teenage girl that is driving. She gets mad because there is drama with her best friend and ends up crashing into a parked car. The insurance ad depicts how reckless teenage drivers can be, and therefore persuading the consumer to buy their insurance. The Allstate ad follows the appeal of need to feel safe and Jung's theory of advertising as well as showing that Allstate will help even the most reckless of drivers get coverage.
The ad appeals to consumers as the need to feel safe because it’s saying that no matter what happens, Allstate will take care of it. It’s puts consumers at ease knowing that they will be covered. It follows Jung’s theory of advertising because it is telling a story. We react best to stories, especially narratives because we are fairly selfish beings and being the center of our stories is ideal. People are the center of the story when they feel as if the ad is being directed to them personally, and that is what attracts them to the ad. Everyone likes a good story line. The unique selling proposition is that this insurance company provides coverage to every awful driver out there. It lets parents know that even if their kids are new drivers, they can still get great insurance with Allstate. It makes people want to buy Allstate because they can stop feeling worried about getting into an accident, and if they do Allstate will be there.
This ad is not only funny, but also relatable for many consumers. The large reaction that it gets make people remember Allstate as a reliable and supportive insurance company that they can buy. Allstate did a very good job with this ad.