Samsung files lawsuit against Amazon for ownership of ‘Fire’ trademark

Samsung fiddles as Galaxy burns

In an unorthodox move, Korean electronics giant Samsung has launched a legal attack on Amazon over the right to use the ‘Fire’ moniker for its own range of mobile products.

Despite already being embroiled in a protracted legal battle with Apple over apparent design theft and copyright infringement, it appears Samsung’s legal department has decided to escalate its offensive tactics, probably part of an as-yet-undisclosed strategy to regain credibility in the global marketplace.

This iconoclastic move comes in the wake of the widely-reported decision on the part of the company to terminate production of its flagship Galaxy Note 7 phone, generally considered to be the most combustible mobile device ever produced. The device garnered a great deal of negative publicity after being banned by numerous airlines and causing several conflagrations that resulted in bodily harm to owners.

The twitterverse was set ablaze recently at this apparent ‘news’, fanning the flames of rampant speculation that Samsung was launching a pivot into either the portable weapons or hand-held barbecue industries. When asked to comment, a Samsung spokesperson poured cold water on the rumors, but reiterated that the company viewed itself as a torchbearer of innovation and excellence in the electronics industry, and retained its burning desire to be the best-in-class producer of handheld electronics.

Further rumors that Samsung was behind recent attempts to purchase the rights to the music ‘Chariots of Fire’ by Vangelis and ‘Light My Fire’ by The Doors appear to be unfounded, and are being decried by the same spokesperson as ‘nothing more than incendiary hackery’.