

Caring about human, how to design product for human, human better than system.
The greatest reason for success of these new fields of design, in my view, is the greatest reason they are at risk. Open doors. More accessible tools. Documented dogma. Defined diamonds. Reductionist views on what design is and should be.
People in UX, Digital or the newer Service Design fields are struggling. For clarity. Agreement. As tools get more simple, the challenges get more complex. More people to interact with. Less clarity on what might work. Less chance that your efforts will go anywhere for any lasting amount of time. More and more people…