Aman BainsDoes Global Advertising Contribute More to Cultural Homogenisation or Cultural Heterogenisation?Globalisation refers to the fast developing and ever-densening network of interconnectedness (Tomlinson, 1999). This increasing…Nov 15, 2023Nov 15, 2023
Aman BainsThe Marlboro Man’s Lasting LegacyThroughout advertising history, few campaigns have left as marked of an impression on the industry as ‘The Marlboro Man’. Introduced in the…Nov 15, 2023Nov 15, 2023
Aman BainsUnmasking Hidden Biases-Algorithms in AdvertisingThe integration of advanced technologies has transformed the advertising industry over the past decade. With the help of artificial…Nov 15, 2023Nov 15, 2023
Aman BainsThe Shifting Landscape: Media Convergence and Guerrilla MarketingMedia convergence has significantly transformed the landscape of advertising. It is characterised as a flow of content across diverse media…Nov 15, 2023Nov 15, 2023