Ericka, eight years old and shy as could be, looked over at the petite brunette woman who she was being told was her sister Kristy. Her sister, the perfectly manicured Lake Tapps resident with token Fire Fighter husband, hadn’t been in her life until this point. Despite this…

Recently, there has been a lot of talk throughout the media industry about what makes stories appealing for Millennials. As a person who fits this illusive demographic, I thought it could be beneficial to explore and…

Today, I would like to dive deeper into a story called ‘Empty Chair” presented by Guinness as a video advertisement in 2014. Why does this commercial deserve any special consideration? Well, a lot can be taken from this piece and adapted to fit the needs of…

The story, “We Thought the Sun Would Always Shine on Our Lives” told by Paige Williams is a groundbreaking piece of writing for many reasons. It tells the story of the women of Chi Omega at Ole Miss back in 1987 facing extreme tragedy. During their annual philanthropic…

The Super Bowl is known as the mecca for the biggest advertisements of the whole year, but what makes a Super Bowl Ad a success? Does it have to tell a story in the traditional sense or is there something else entirely?

An advertisement that stood out to me from them the 2017 Super Bowl was the one aired by Airbnb. It is no…