Amanda AdkinsHer First Chance at NormalEricka, eight years old and shy as could be, looked over at the petite brunette woman who she was being told was her sister Kristy. Her…Apr 29, 2017Apr 29, 2017
Amanda AdkinsMillennials; Tell Me What You Want, What You Really Really WantRecently, there has been a lot of talk throughout the media industry about what makes stories appealing for Millennials. As a person who…Apr 4, 2017Apr 4, 2017
Amanda AdkinsBeer Advertising a Step Above the RestToday, I would like to dive deeper into a story called ‘Empty Chair” presented by Guinness as a video advertisement in 2014. Why does this…Mar 21, 2017Mar 21, 2017
Amanda AdkinsBrands ‘Cast of Characters’The story, “We Thought the Sun Would Always Shine on Our Lives” told by Paige Williams is a groundbreaking piece of writing for many…Mar 9, 2017Mar 9, 2017
Amanda AdkinsThe Super Bowl is known as the mecca for the biggest advertisements of the whole year, but what…An advertisement that stood out to me from them the 2017 Super Bowl was the one aired by Airbnb. It is no secret that there were many…Feb 28, 2017Feb 28, 2017
Amanda AdkinsFact or Fiction: Does it Matter?Does a story have to be real to be good? Should all stories be 100% truthful or can deception be used in certain circumstances? Is this…Jan 23, 2017Jan 23, 2017
Amanda AdkinsSmall Stories of Seattle Children's that Lead to Something BigAt the very start of a seminar on Narrative Storytelling for Causes and Brands at Washington State University, I was instructed to write…Jan 17, 2017Jan 17, 2017