Marketing For Nintendo Switch

Amanda C
Amanda C
Nov 2 · 2 min read

I believe one of the greatest appeals of the Nintendo Switch console is that you can take it anywhere you go. According to Forbes, “a player enjoying Breath of the Wild on the couch with a TV looked awfully familiar, but the “a-ha!” moment took hold within seconds as he seemingly took apart the controller, snapped two attachments onto a tablet, and seamlessly transferred the game to portable mode” (Evangelho).Unlike handheld systems like Gameboys, Nintendo Ds’s, or PSPs, you can actually play games with your friends or family using portable controllers. Instead of looking at separate screens, it is almost as if you are playing at home in your living room. In my opinion, this makes the experience more interactive and fun or everyone involved.

When thinking about Nintendo’s target market, it is clear that avid gamers would be one of the top people they try to sell to as they are always looking for the next big thing in the gaming world. It would also make sense to market to families with children over the age of five. The Switch is the perfect console for parents who are on the go. Whether it’s a road trip or a quick trip to the store, the Switch is a covenient, fun, and easy distraction for kids when it comes to the more mundane moments in life. Lastly, according to Statista, 40% of gamers in the U.S. are 18 to 35 years old (Gough). Knowing this information, I believe this is another market that Nintendo should consider tapping into.

In order to market the Switch to younger children, I would tap into the parents brains as they are the ones that will be paying for the product. I think playing off the fact that it’s a good way to keep their children busy when they are working could be a good selling point. As far as marketing to teenagers and young adults, the convenience of the product should really be the selling factor. Showing how easy it is to take apart the console and bring it to a friends house, would make the product more enticing for this group. Priced at $299, the Switch isn’t cheap; However, it is still half the price of a new Xbox (Evangelho). Although the Playstation comes in around the same price, it still doesn’t beat the portability factor of the Switch. These are other points Nintendo should consider when marketing to people 18 to 35.

Works Cited

Evangelho, Jason. “Why Is Nintendo’s Switch So Successful? It’s All About The Marketing.” Forbes, Forbes Magazine, 20 June 2018, www.forbes.com/sites/jasonevangelho/2018/06/20/why-is-nintendos-switch-so-successful-its-all-about-the-marketing/#3ca32d4b36c9.

Gough, Christina. “U.S. Average Age of Video Gamers 2019.” Statista, 18 Sept. 2019, www.statista.com/statistics/189582/age-of-us-video-game-players-since-2010/.

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