But by bringing people in earlier, and making them a part of the process, you can avoid feeling as if your credibility hangs in the balance.
How to Create a Side Project that Customers Actually Want
Liam Sarsfield

Awesome article and one of the best concepts in entrepreneurship.

I’m curious, what do you think of working 1-on-1 with people in your audience (consulting, coaching, or whatever) in order to learn deeper truths AND get paid to do the research? Would love to hear your and others thoughts?

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