12 Lessons from 6 Months in Startup Land
What did I get myself into?
Always be learning. Always be recruiting. Always be experimenting. Just don’t do everything at once.
Do one thing at a time. Humans can’t multitask. We’re doing a disservice to ourselves by trying.
The Problem is the Opportunity
Learn what people want to accomplish, how they try to do it, and what’s failing in the process. Build the solution.
Do the Things that Don’t Scale
Like handwriting 200+ thank you notes in cursive. It spreads joy :)
Rewrite the CTA. Redesign the landing page. Reorganize the signup flow. Restructure the demo. Revise the blog post. Repeat.
They created the /dnd command for a reason. Or just tap your neighbor on the shoulder.
Build a company with customers at the heart of it. Ask the people what they want. They’ll tell you.
Type Emojis on Desktop
Control + Command + Space Bar
Laugh at Startup Culture
Tech is a weird place, everyone. We need a little satire to remind us.
You’ll be better friends with designers.
Learn the Lingo
MQL, PQL, VC, Agile, WFH, OOO, PPC, SEO, SMM, PMM vs PM, and the many CXO titles.
Don’t ask, just Google ‘em.
Use your company’s own software, blog, newsletter, and CEO’s podcast. They’ll catch you if you don’t.
Those are my 12 lessons for you. Remember #1, always be learning.
Here’s your next batch of reads:
PS: I learned these lessons at Drift. We’re helping you learn about your leads. Start now.