GAIQ exam answer

因為考完發現錯了6題,只得到91%,想要糾錯所以找了題目相近的考古題再來查一次解答,順便糾錯與矯正觀念,若有錯誤還請不吝指正。


考照時間:2016.08.30
題目來源:http://www.learnseo.pro/2016/05/google-analytics-certification.html
解題說明:GA說明中心

Q1. Which of the following is not a required parameter in the URL builder?

a)Campaign Name
b)Campaign Medium
c)Campaign Content
d)Campaign Source
e)All of these are required

https://support.google.com/analytics/answer/1033867?hl=zh-Hant

Q2. Which of the following metrics would most strongly suggest a poorly performing landing page?

Bounce Rate > 90%
a)% New Visits > 90% 
b)Session Duration <5 minutes
c)Bounce Rate < 90%
d)None of these answers

這題是概念題,簡單來說就是直觀推論,若使用者在網頁內容體驗不佳,所以造成到了該頁面之後沒有任何互動就離開該頁面。但造成高跳出率的原因不只一種,也有可能是追蹤碼安裝不完全、或該頁面是只有一頁的促銷活動頁…等,以下附上跳出率的定義與說明,另外延伸閱讀與跳出率的差異。
跳出率離開率與跳出率

Q3. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

a)Visits
b)Ecommerce Conversion Rate
c)Page Value
d)Bounce Rate
e)Pages / Visit

想要提升網站銷售量,最直接相關的衡量指標為電子商務轉換率。

Q4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:

a)send data to Google Analytics from any web-connected device
b)send data to Google Analytics from a kiosk or a point of sale system
c)upload aggregated data tables to Google Analytics
d)A and B only
e)A, B, and C

Measurement Protocol可以讓PC與Mobile以外的裝置(如Kiosk Point of Sale)將「原始」互動資料傳送到GA。Measurement Protocol說明1說明2

https://developers.google.com/analytics/devguides/collection/protocol/v1/

Q5. Which of the following is a hit type tracked by Google Analytics?

a)page tracking hit
b)event tracking hit
c)ecommerce tracking hit
d)all of these are hit types tracked in Google Analytics

Hit 就是指GA可以追蹤的使用者在網站上互動行為資料,中文翻譯是匹配,直觀的解題,上述三者都是GA可以追蹤、在「互動」層級的行為,所以答案是all。詳細的Hit說明在

Q6. Which of the following could be measured by defining a goal in Google Analytics?

a)the percentage of visits that contain only one page view
b)the percentage of visits that result in a site registration
c)conversion rate
d)the percentage of visits during which visitors spent at least two minutes on the site
e)All of these could be measured by defining a goal in Google Analytics

目標有5種設定類型:Destination、Duration、Pages/Screens per session、 Event跟Smart Goal。選項a是每次工作階段瀏覽頁數、選項b跟c是事件目標、選項d是停留時間目標,以上皆是。

Q7. Which of the following would prevent destination goal conversions from being recorded?

a)There was a misspelling in the URL of the goal definition.
b)The tracking code is missing from the conversion page.
c)The match type in the goal definition is incorrect.
d)All of these would prevent a destination goal from recording

造成追蹤轉換失敗不外乎就是追蹤碼、網址設定跟目標設定上出問題,a到c的選項均有可能造成追蹤失敗,所以上皆是,選d。

Q8. True or False: The order in which filters appear in your view settings matters.
a)False: Filters are no necessarily executed in the order in which they appear.
b)True: Filters are executed in the order in which they appear.

如果在View(資源檢視)的層級設Filter,收到的原始資料就是已經被篩選過的,無法收集到原始資料。

Q9. Which of the following questions can be answered using the goal flow report?

a)Do visitors usually start my conversion process from the first step or somewhere in the middle?
b)Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
c)Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
d)Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
e)All of these can be answered using the goal flow report.

這題考的是目標流程圖的用途,主要用於了解訪客在轉換目標過程中,於哪一步流失,進一步改善頁面。延伸閱讀:程序視覺呈現v.s.目標流程

https://support.google.com/analytics/answer/2520139?hl=zh-Hant

Q10. True or False: When you share a link to a custom report, you share the data in the report.
a)True. Sharing a link to a custom report shares the data in the report.
b)False. Sharing a link to a custom report only shares a template for the report.

在GA裡,不論是分享自訂報表或是Dash Broad都只會分享設定而不包涵任何的數據。

比想像中的還花時間,明天再接再厲。

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