Why do we need to read reviews before buying a product?

Amara Martin
Jul 1 · 3 min read

Product reviews play an integral role within the shopping process, new data finds that roughly two-thirds folks internet users reference them a minimum of often before making a sale.

In fact, consistent with “The eMarketer Ecommerce Insights Report,” conducted in February 2018 by Bizrate Insights, only a few respondents said they rarely or never looked to reviews before buying something. For the foremost part, reviews were a key component to their shopping process. Nearly 1 / 4 of respondents said they always referenced them, while 40.8% said they did so often. Meanwhile, 25.6% said they checked out them occasionally.

Consumers are likely checking on reviews frequently because there’s some level of trust there. In fact, the study found that a majority of respondents find product reviews to be a minimum of somewhat reliable when shopping digitally which was across all age groups, not just millennial. There are no doubt reviews are significant. A study conducted by the higher Business Bureau and Nielsen found that over half US internet users polled in June 2017 said they used ratings and online reviews “always” or “often” to tell purchasing decisions.

Image for post
Image for post

1 — Don’t be an excessive amount of A Fool

No seller will tell you that their products are a waste of cash. They, regardless of how accurate it’s, won’t say that their product is tough to use or made from cheap material which will be broken subsequent few days. I neither say they’re lying. What they are doing is that they’re going to always praise their product and remove only the proper points to broadcast to the general public. They don’t lie (or perhaps some do), they only show the pros and keep the cons hidden.

Image for post
Image for post

2- See Experience of Other Buyers

I genuinely agree that some of the reviews are genuinely fake. But there also are those that are genuinely real. And therefore the excellent news is there are more real reviews than those fake ones. By reading authentic reviews, you absorb the factual information and knowledge from experienced buyers or testers. You can read the reviews of all products here.

3 — See Products Popularity

Like I even have mentioned earlier! The web has everything. It’s just that some information is direct, and a few are indirect. For the case of product popularity, it’d be implied. Let’s say you would like to match product A and B in term of recognition. You would like to understand which one has more users than another.

4 — Ensuring you’re putting the proper Products to Your Cart

Here is that the overall reason. You would possibly do many things to form sure you get the proper products at the proper price that’s best-fit to your desire. You would possibly ask your friends or your next-door 70-year-old grandma who has numerous experiences in shopping, or checking the vendor website, etc. and every one of those methods is specialized. Reading reviews isn’t bad either. You ought to consider reading some reviews before finally purchasing it since reading cost no harm and price no money in the least.

Image for post
Image for post

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store