Steve AmaraThe User Happiness CurveWhen matching stages of the design process to user behavioural stages, we can draw a curve of the journey to user happiness.May 13, 2017May 13, 2017
Steve AmarainThinkGrowth.orgUser Happiness Should Be An Obsession, Not a GoalMeet Natacha, a Kerawa user whom I met during Promote. I tweeted this after I met her:May 10, 20172May 10, 20172
Steve AmaraDesigning with CompassionI am a huge fan of LinkedIn CEO Jeff Weiner’s concept of Compassionate Management.May 8, 2017May 8, 2017
Steve AmaraOne Year of UX Bantu: What I learnedThis article was originally published on my blog amarast.com.Mar 24, 20171Mar 24, 20171
Steve AmaraWhy Digital Data Should Matter In Our Emerging EconomiesYou will hear and read it these days with all sorts of qualificatives: Smart, Raw, Big.Feb 6, 2017Feb 6, 2017
Steve AmaraRaising Love Money as an African EntrepreneurIn the early days of a project, Friends, Family and Fools (the 3F) are the most recommended sources of funding. This initial funding…Dec 20, 2016Dec 20, 2016
Steve AmaraApp Stores are not designed for AfricaFor the sake of the argument, we will only use Android apps, as Android is by far the dominant mobile OS in Africa. Its main competitor iOS…Jul 12, 2016Jul 12, 2016
Steve AmaraPretty is good, Functional is betterOriginally published on my personal websiteJun 11, 2016Jun 11, 2016
Steve AmaraFacebook is the true winner of the InternetI did a quick User Research session recently for Kerawa in an Internet Café. I wanted to see what people do on the Internet for 1h they…May 21, 20161May 21, 20161
Steve AmaraEntrepreneur for some, Unemployed for mostTwo years ago, my in-laws visited us in London from Paris for my mother-in-law’s Birthday. My 7-year-old niece asked me: “Uncle, where do…Dec 6, 2015Dec 6, 2015
