How Barbie can influence all generations
Once there was a youtube video with over 24 million views about a group of little girls acting out their dream career. This was the viral ‘You Can Be Anything’ Barbie campaign.
The video starts off with a little girl acting as a professor who was speaking to the class about a very difficult subject; the brain. The other little girl was a veterinarian and was performing a check up on a puppy. Another little girl was a businesswoman and was attending a very important phone call as she sat in an airport terminal. The last little girl was standing on a soccer field coaching her team, telling them to bring their “Knees up like a unicorn!”.
At the end of the video, the little girl is shown on her bedroom floor acting out the scenario with her Barbie’s. For a parent it might seem like another mess to have to clean up at the end of the night, but for this little girl it was more than that. Everyday this little girl imagines a new world full of possibilities in which she could let her imagination run wild. With no one there to judge her, criticize her or tell her she cannot do something. She is fearless and determined to be who she wants to be.
Many of us grew up playing with Barbie’s and this video may have caused childhood nostalgia. But this video isn’t just about playing with Barbie’s, it conveys a powerful message not only for little girls but for everyone: imagine the possibilities.
If you want to start a new career or learn something you never thought would be possible to do, this video inspires and gives hope. If you could imagine it then it’s possible. This campaign has inspired me to learn something new, digital marketing. After going to school for a degree that had nothing to do with marketing, I thought to myself that it would be impossible to pursue marketing. Until one day, I put aside my doubts and joined the Udacity Digital Marketing Nanodegree. Watching those little girls take on the real world gives you that extra confidence boost you need to go out and do what you want. Because of that I hope this video inspires others to follow in the same path of self-discovery.
Whether you are young, old, male or female, I want to encourage others to realize it is never too late to be who you want to be and because of that I hope people realize their full potential as the little girls in the video did.
Until then, I will continue working on my path of self-discovery and who I imagine myself to be. I know with a bit of imagination and hard work, the possibilities are endless.
Ever since then I have found the courage to try new things and inspire others to achieve the impossible.