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Andreas Markdalen

Principal Design Director @frogdesign. Tweets about Branding, UX and Design. Julian’s dad and Sara’s husband.

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    Beyond the Artefact

    On how asking the right questions can spark design innovation.It’s not that they can’t see the solution. They can’t see the problem. – G.K. Chesterton Originally published in Computer Arts #228 (The Innovation Issue) There’s an old episode of Blue Peter, the classic BBC kids show, where children around the UK are invited to submit their own re-designs of the generic lunch box. In a rare cameo, Sir Jonathan Ive is asked about the most common mistake when re-designing an icon like the lunch box.
    Andreas Markdalen5 min read
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    Beyond the Artefact

    On how asking the right questions can spark design innovation.
    Andreas Markdalen5 min read

      On Design & Translation (Les Belles Infidèles)

       
      Andreas Markdalen6 min read