Andreas Markdalen
Principal Design Director @frogdesign. Tweets about Branding, UX and Design. Julian’s dad and Sara’s husband.
Beyond the Artefact
On how asking the right questions can spark design innovation.It’s not that they can’t see the solution. They can’t see the problem. – G.K. Chesterton Originally published in Computer Arts #228 (The Innovation Issue) There’s an old episode of Blue Peter, the classic BBC kids show, where children around the UK are invited to submit their own re-designs of the generic lunch box. In a rare cameo, Sir Jonathan Ive is asked about the most common mistake when re-designing an icon like the lunch box.Andreas Markdalen5 min read