New Brand Gating Regulations Implemented by Amazon — Amazon Sellers Lawyer

This week, #Amazon announced that it has implemented new restrictions for third party sellers who sell major brands on the platform. The new regulations are called brand gating, and it’s causing major uproar in the Amazon community. Now, in order to sell top brand names — even if the products are 100% compliant, authentic and brand new — many sellers must pay an exorbitant rate just to get approval to list these items.

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