As a woman of color, I’ve come to rely on straight white men telling me my experience of the world has nothing to do with my gender, race or class. (Unless something good happens to me, in which case they tell me my gender, race and/or class is exactly why that thing happened.)
…and they don’t like to be marketed and sold to. So “don’t be gross” started as our internal mantra. It’s a promise to make all our marketing useful and solutions-oriented. We focus on the value of what we create, and in turn the value it can create for our users.