Apr 5, 2020How to Test Calendar SnackNow that “virtual” events are all the rage (from sales meetings, to tradeshows, to the old standard webinar), you need to get your Event’s invitation on the calendar, without extra clicks or downloads. Calendar Snack does that. Simply put, the best way to ensure it’s on the calendar is by…Marketing3 min readMarketing3 min read
Mar 30, 2020Using Zoom in Your Marketing? Then do this to Create, Send & Count Calendar InvitationsIf you use Zoom Video Conferencing within your marketing (webinars, live chats, panels, demos, etc.), then you need a great way to quickly send real, industry compliant, actually shows up in the calendar — invites also. I hate long drawn out articles that take 5 minutes to get to the…Zoom2 min readZoom2 min read
Mar 28, 2020“Ignore the Blonde” — Using Counter Intuitive Thinking to Generate New IdeasIn the movie “A Beautiful Mind” we witness the birth of a new economic theory (fictionalized to increase the entertainment value). Dr. John Nash has his moment of clarity, while working in a pub trying to find his “one big idea”. …Marketing5 min readMarketing5 min read
Mar 27, 2020Apps someone could create (just ideas, not fully baked)“At Risk” This one is similar to what others have either done or are planning — just on a much simpler level. The basic premise is this … The app asks you to answer some biographical info about yourself (nothing shared, so you can be honest), then you answer some physical question…2 min read2 min read
Mar 27, 2020If you use MailChimp for your webinars (do this to send real calendar invites with your CTA link)I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is … Calendar Snack (https://snack.calendarsnack.com) gives you the easiest way to send calendar invitations with a single CTA link. Create it in less than 10 seconds, copy the link, and paste it into your email campaign. Then, when someone clicks your CTA link, we will send a REAL Calendar Invitation, that your invitees can take action on immediately.MailChimp2 min readMailChimp2 min read
Mar 26, 2020If you use Klaviyo for Email Marketing (do this to send calendar invitations)I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is … Calendar Snack (https://snack.calendarsnack.com) gives you the easiest way to send calendar invitations with a single CTA link. Create it in less than 10 seconds, copy the link, and paste it into your email campaign. Then, when someone clicks your CTA link, we will send a REAL Calendar Invitation, that your invitees can take action on immediately.Klayvio2 min readKlayvio2 min read
Feb 13, 20202020: the decade of the creator (the renaissance of the “roaring” 20's)It’s been a while since I’ve written on Medium, not that it matters much, there’s some really great articles (almost an endless list of them, covering every topic you can imagine). But I was thinking today, that this year is the start of something special for anyone that is a…Life3 min readLife3 min read
Oct 29, 2019If you’re going to work for free, then work for yourselfA few years ago, things went to shit. I was in the middle of a separation/divorce, missed my kids on a daily basis, I got laid off, found a new job, got laid off again, and through all it, I was pretty miserable. At some point during those years, I…Entrepreneurship2 min readEntrepreneurship2 min read
Mar 26, 2019Calendar Invites and Email are the Perfect PairThe #1 used application (across every single personal computing device) is email. Every operating system come standard with some way to send and receive email. I know, there are other ways to communicate — and people hate spam — and the definition for what is “spam” continues to widen ……Marketing4 min readMarketing4 min read
Mar 6, 2019The tricky thing about calendar invitationsMarketing is really a series of “time-based” campaigns. Think about it for a second and you’ll agree — almost all your marketing campaigns have some element of “time” involved. And where time is involved, it needs to be tracked — and the tracking mechanism most of your customers use is…Marketing4 min readMarketing4 min read
