Now that “virtual” events are all the rage (from sales meetings, to tradeshows, to the old standard webinar), you need to get your Event’s invitation on the calendar, without extra clicks or downloads.

Calendar Snack does that. Simply put, the best way to ensure it’s on the calendar is by sending a “real” calendar invitation — and that’s all we do.

But believing me and proving it to yourself are two different things, so why not just do a test. Here’s a bullet-proof testing pattern to ensure Calendar Snack works for you.

1. Create Your Calendar Snack


If you use Zoom Video Conferencing within your marketing (webinars, live chats, panels, demos, etc.), then you need a great way to quickly send real, industry compliant, actually shows up in the calendar — invites also.

I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is …

Calendar Snack (https://snack.calendarsnack.com) gives you the easiest way to send calendar invitations with a single CTA link (if you’re using MailChimp or Klaviyo) or a pre-build Landing Page. …


In the movie “A Beautiful Mind” we witness the birth of a new economic theory (fictionalized to increase the entertainment value). Dr. John Nash has his moment of clarity, while working in a pub trying to find his “one big idea”. The following video clip provide a much better explanation if you haven’t seen the movie or need a reminder.

The interesting part, and what each of us needs to keep in mind, is that Adam Smith was (and for many still is) THE voice for economic theory. Dr. Nash smashed Smith’s theory in a pure moment of brilliance…


“At Risk”

This one is similar to what others have either done or are planning — just on a much simpler level. The basic premise is this …

The app asks you to answer some biographical info about yourself (nothing shared, so you can be honest), then you answer some physical question about yourself, and finally, what you know about your “health”.

It gives you simple Red, Green, Yellow indicator about your risk (currently it would be your risk of the coronavirus (primarily risk of dying). But, it could really be any type of risk — travel, skydiving, walking across the street.

“Please Tip Your Server”


I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is …

Calendar Snack (https://snack.calendarsnack.com) gives you the easiest way to send calendar invitations with a single CTA link. Create it in less than 10 seconds, copy the link, and paste it into your email campaign.

Then, when someone clicks your CTA link, we will send a REAL Calendar Invitation, that your invitees can take action on immediately.

Here’s the create process …


I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is …

Calendar Snack (https://snack.calendarsnack.com) gives you the easiest way to send calendar invitations with a single CTA link. Create it in less than 10 seconds, copy the link, and paste it into your email campaign.

Then, when someone clicks your CTA link, we will send a REAL Calendar Invitation, that your invitees can take action on immediately.

Here’s the create process …


It’s been a while since I’ve written on Medium, not that it matters much, there’s some really great articles (almost an endless list of them, covering every topic you can imagine).

But I was thinking today, that this year is the start of something special for anyone that is a creative. That includes artists, designers, musicians, comedians, talking heads, journalists, video producers, actors, writers, coders … basically, anyone that creates something.

We are entering a time where technologies have converged, making it both simple and cheap to “create”. Having those technologies won’t make you “better”, in almost all cases, you…


A few years ago, things went to shit. I was in the middle of a separation/divorce, missed my kids on a daily basis, I got laid off, found a new job, got laid off again, and through all it, I was pretty miserable.

At some point during those years, I decided to go back into contracting, I had done it for about 8 years and was way to depressed to go work for another company and put my fate into their hands.

All this is preamble to a simple statement I started telling myself …

If you’re going to work…


The #1 used application (across every single personal computing device) is email. Every operating system come standard with some way to send and receive email.

I know, there are other ways to communicate — and people hate spam — and the definition for what is “spam” continues to widen … BUT you can’t deny that email is the most widely used means of communication today.

It’s estimated there are over 200 billion emails sent each day (and that was 2015). …


sending direct calendar invitations with MailChimp

Marketing is really a series of “time-based” campaigns. Think about it for a second and you’ll agree — almost all your marketing campaigns have some element of “time” involved.

And where time is involved, it needs to be tracked — and the tracking mechanism most of your customers use is their calendar. It has been a key tool in business for basically ever. Billions upon billions of dollars have been spent to help business people manage their time. And in our world today, Microsoft and Outlook are the leaders in helping us manage our time via our “online” calendars.

In…

Arnie McKinnis

Taking ideas, creating new services, and driving results in an “as a service” world

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