Believe the term is wrong … I wish I could remember the article, but there is a psychological study done the mental attitudes of Olympic Medal winners — and the overall success they felt after achieving what many consider the ultimate in sports success — an actual Gold, Silver or Bronze in the Olympic games.
In order of “happiness” after the event — Bronze medal winners were the happiest, Gold next, and Silver a distant third.
Silver medal winners also had the hardest time “after” the event in life. Did people celebrate their “win” — yes, but they felt as if they were failures. Most felt as if they trained a bit hard, were more mentally prepared for the event, did some little thing differently along the way, they would have won the Gold Medal.
Having an EPIC failure, whether innovation OR execution — is sorta like winning the Bronze Medal or not getting one at all. You win by being in the “race”. If you were close, that’s when the problems start.
“Celebrating” is the wrong word — never celebrate failure. Learn from it. Grow from it. Use it as a cautionary tale. But don’t celebrate it.