Arnie McKinnis
Sep 6, 2018 · 1 min read

Hey John … LinkedIn is mostly a “promise” that has never been fulfilled. It’s also a complete myth — that is being sold everyday by professional Social Media experts and Business Coaches.

Here’s what LinkedIn really is …

  1. The worlds largest (virtual) file cabinet for resumes … In fact, recruiting is one of the top revenue streams for LinkedIn (of course, it’s a rounding error to the revenue generated from advertising).
  2. A marketing platform for companies — it allows them have an additional PR stream for announcement and company “news”.
  3. And the biggest thing LinkedIn is (today) … a huge data repository for Microsoft. 500M+ professionals have a profile on LinkedIn; Plus hundreds of thousands of companies. Microsoft has the ability to look at the real career path — albeit self-reported around the globe. That information was worth billions to them.

LinkedIn is not what it used to be — the reality is, Microsoft doesn’t care — they want and need the data. Look at how LinkedIn has become integrated into Microsoft Office 365 and you will begin to understand.

And for the record, I couldn’t agree more with the premise of you article. LinkIn sucks.

    Arnie McKinnis

    Written by

    Taking ideas, creating new services, and driving results in an “as a service” world

    Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
    Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
    Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade