Put another way, “HQ2” isn’t a headquarters at all.
Maybe Amazon’s “HQ2” Isn’t Really a HQ
John Battelle
41910

Or, potentially, HQ2 is preemptive. AWS will at some point eclipse AMZ in size (it isn’t so much a matter of if as much as it is a matter of when). There is already some noise about “big tech” and their overall competitiveness … my assumption is either AWS or AMZ will can quickly turn one of these locations into their own HQ, and the other company will be split out, and use the other.

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