Tens of millions of people read a Medium story every month, but most of them have no idea they are in fact on Medium, and there’s a far deeper and potentially quite satisfying experience to cultivate there.
Thoughts on Medium
John Battelle

The ability to be hidden (and obvious) is extremely difficult. It’s part of the reason Intel started their “Intel Inside” marketing — they decided it was better to be a little obvious while still be hidden inside the computer.

Lots of companies have tried doing this, the balance is tough, but if done right, it can provide just enough visibility to the make the effort worth it.

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