We just got our Fearless Flyer in the mail this week
Another Close Reading of Trader Joe’s “Fearless Flyer”
Silvia Killingsworth
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We have a tendency (those of us in the tech marketing biz) about the effectiveness of “old school” marketing. I also got my copy this week and there is something magical about the smell of newspaper and ink — the old style type and graphics and just the tactile feel of it in your hands.

They use stories, they use words, they use layout — along with a liberal amount of black and red ink to tell the story of their products.

It’s actually fairly brilliant, in an age where less is more, white space dominates, and if it isn’t on the internet, it didn’t happen.

Thanks for writing the article!

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