Arnie McKinnisHow to Test Calendar SnackNow that “virtual” events are all the rage (from sales meetings, to tradeshows, to the old standard webinar), you need to get your Event’s…3 min read·Apr 5, 2020----
Arnie McKinnisUsing Zoom in Your Marketing? Then do this to Create, Send & Count Calendar InvitationsIf you use Zoom Video Conferencing within your marketing (webinars, live chats, panels, demos, etc.), then you need a great way to quickly…2 min read·Mar 30, 2020----
Arnie McKinnis“Ignore the Blonde” — Using Counter Intuitive Thinking to Generate New IdeasIn the movie “A Beautiful Mind” we witness the birth of a new economic theory (fictionalized to increase the entertainment value). Dr…5 min read·Mar 28, 2020----
Arnie McKinnisApps someone could create (just ideas, not fully baked)“At Risk”2 min read·Mar 27, 2020----
Arnie McKinnisIf you use MailChimp for your webinars (do this to send real calendar invites with your CTA link)I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is …2 min read·Mar 27, 2020----
Arnie McKinnisIf you use Klaviyo for Email Marketing (do this to send calendar invitations)I hate long drawn out articles that take 5 minutes to get to the punch line, so here it is …2 min read·Mar 26, 2020----
Arnie McKinnis2020: the decade of the creator (the renaissance of the “roaring” 20's)It’s been a while since I’ve written on Medium, not that it matters much, there’s some really great articles (almost an endless list of…3 min read·Feb 13, 2020----
Arnie McKinnisIf you’re going to work for free, then work for yourselfA few years ago, things went to shit. I was in the middle of a separation/divorce, missed my kids on a daily basis, I got laid off, found…2 min read·Oct 29, 2019----
Arnie McKinnisCalendar Invites and Email are the Perfect PairThe #1 used application (across every single personal computing device) is email. Every operating system come standard with some way to…4 min read·Mar 26, 2019----
Arnie McKinnisThe tricky thing about calendar invitationsMarketing is really a series of “time-based” campaigns. Think about it for a second and you’ll agree — almost all your marketing campaigns…4 min read·Mar 6, 2019----
