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Published in The Empowered Marketer

·Sep 20, 2019

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. — Buying and investing in fine art used to be a pastime of only the most elite. But not anymore. Tappan is an online gallery that sells collections from emerging artists to modern buyers in a way that’s far more accessible and less pretentious. However, convincing ecommerce consumers to spend hundreds…

Art

5 min read

The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan
The Empowered Marketer: Curating a Luxury Customer Experience With Megan Laber of Tappan

Published in The Empowered Marketer

·Sep 20, 2019

The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with… — The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. OWYN stands for Only What You Need, and the brand goes the extra mile to create new processes and levels of transparency…

Influencer Marketing

5 min read

The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN
The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Published in The Empowered Marketer

·Aug 22, 2019

The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover… — If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover it. Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be. …

Marketing

5 min read

The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo
The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo

Published in The Empowered Marketer

·Jul 31, 2019

The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius

When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles… — When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand…

Marketing

4 min read

The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius
The Empowered Marketer: Maurice Tebele and Martin Hoffstein of JAJA Tequila | Zaius

Published in The Empowered Marketer

·Jul 24, 2019

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut

As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best… — As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things…

Diamonds

1 min read

The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut
The Empowered Marketer: From Content to Commerce With Olivia Landau of The Clear Cut
Alexandra McPeak

Alexandra McPeak

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