Sales Training is the term used to describe interventions that aim to improve the effectiveness of sales people. The sales profession, like any other, needs to respond to changes in the environment over time. Sales people, and in particular sales leaders, are keen to maximise their sales effectiveness…

To understand key sales skills for the future, it is helpful to look back in time. Here’s 5 key dates in the development of sales skills:

5 key Sales Dates

1. 1898 — AIDA — E St Elmo Lewis developed the first sales…