Motion Design Trends 2019
It’s been a great year for the Motion Design community. Things are moving pretty quickly and there are plenty of awesome pieces out there. To simplify the task, I have listed out some trends and techniques that I hope we can expect in 2019.
1. Mixed Media
This promotional video for Nike-Battle force is a mix of 2D and 3D and is packed with a unique design language incorporating real footages, photographs etc. They have seamlessly done the transitions to match the music and manifest the energy that they intend to pass on to the viewers.
Apart from Nike-Battle force, here is another piece directed by Fern. With an intention of building social awareness, they have fruitfully employed a unique visual treatment by mixing the fundamentals of design such as photographs, broken text, and open composition. They have purposefully reduced the frame rates in certain elements to bring that handmade feel.
Gradients are everywhere now, then why not in Motion Design? We’ve been seeing gradients on the screen for a while now, and I believe that this year, we probably will be seeing more of it! There are so many possibilities waiting to be discovered in this style segment.
Here is a brilliant piece from Buck. They have created this promo for School of Motion by illustrating the basic design toolsets of Illustrator and Photoshop and setting them to match the amazing music.
Here is another similar usage of the gradient, but this time in 3D! In this motion piece done for Nike, they have generously filled the screen with ramped colors and played around with materials and digital design.
3. Kinetic Typography
Kinetic Typography is a prominent trend in Motion Design and it has been evolving since last year. As a Designer, we’re taught not to break the rules such as scaling the fonts/images/footages without pressing shift, or we’re not allowed to stretch or distort the design fundamentals. But some Designers are pushing the limits to the next level by stretching, twisting, morphing and what not! To cut the long story short, all kinds of distortions are happening now.
Here is a video which is a testimony to the implementation of new techniques in old school Kinetic Typography. In order to complement the story, they have chosen the grunge look for this video that aims at developing the feel of striking a serious conversation with the audience.
Another simple yet powerful implementation of bold typography design in a minimalistic way. Subtle movements and sudden surprises are rolled into this piece by Charlie Pastor for “The Trust Pursuit”.
4. Vertical Design and Animation
Okay, so first of all, I’m not sure if we can name this a trend, but we’ve been seeing a lot of videos being published significantly in vertical formats of late, simply to eliminate screen rotation. Vertical videos are mostly seen on social media platforms like Snapchat and Instagram and in order to keep the viewers engaged, they keep them short in length.
Here is a beautiful motion piece illustrated and animated in the vertical screen by Studio Ianus
5. Combination of 2D and 3D
We’ve been seeing a lot of 2D and 3D motion designs these days, and sometimes they come together with a surprising twist. First, they appear as 2D, suddenly there is a 3D twist and then go back to the 2D while maintaining the same design aesthetics and elements in the frame. I hope a lot of surprising twists and turns are waiting to be discovered in the coming years.
No surprise that Giant Ant has done a wonderful job by combining 2D and 3D in this video for World First Skip Scooters.
Here is another animation for Behance Live, beautifully done by Oddfellows that holds a surprising 3D twist.
6. Shapes are everywhere.
It goes without saying that geometric shapes are present everywhere — lines, squares, circles etc. They are the fundamentals of design as well. This time, all those geometric shapes are used in Motion Design in a joyful way to communicate effectively.
Here is an animation by The Furrow that was done for Facebook. They have broken down a complex idea into a simple and snappy motion.
Another great motion piece by Gunner for School of Motion. In this promo, they have evidently used the ‘Less is More’ approach and have also employed some incredibly impossible shape transitions!
Thanks for reading!
What are your predictions for 2019? Let me know in the comments!