Not The AdWords That You Used To Know

In the Smart Insights article, Google AdWords changes in 2013 — reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. In previous times, best practice has always been to target mobiles and tablets in separate campaigns (away from desktop campaigns) because they perform differently. This also allowed the advertiser control over the split in spend between tablet, mobile and desktop.