Why Mobile ROI Is So Hard
Those of us who are in the digital advertising industry are well aware of the gap between mobile usage and mobile ad spend. This gap is most clearly illustrated by…
Musings on the power of combining traditional TV marketing with digital, mobile, and social
What I learned from co-founding Dasient
eMarketer recently produced a report called “Apps for Sale! But Are People Actually Buying?” based on user surveys regarding mobile advertising. The report studied user preferences around mobile ads, as well as around ad recall and engagement.