In addition to encouraging sharing, this kind of design has two other benefits.
Intuitive Design vs. Shareable Design
Josh Elman

One other benefit from the standpoint of the app developer is that shareable design encourages users to invest in the product. They need to learn the behavior, and that makes the app stickier for the user. Of course, the app needs to be valuable enough in order to motivate the user to make the investment in the first place. But this is another by-product of shareable design.

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