As a society at large we often praise individuals like Steve Jobs, Warren Buffett, (Donald Trump until the world got to see his real persona) as visionaries, for their accumulation of wealth, their business acumen, yet Apple has done and continues to enslave thousands to the point they have to put nets around their buildings to stop these ‘workers’ from committing suicide. There are many examples to choose from to open this piece but he seems easiest due to the amount of exposure we all have to the product. It’s inescapable. The same way we still wear Nike’s even though we know they’re made in Asian sweatshops. He may have been a highly intelligent man, but he was not a visionary of humanity. He was a visionary of technology. A remarkable businessman. I’m sure he wasn’t an inherently evil. person but there is a vast difference between human lives and profits.

In the same period of time that Steve’o and his team at Apple released the iPhone and it’s successors, with rapidly out dating software, components made of minerals publicly known to come from slave regions. (Plus to top it off different shaped chargers just to fuck with everyone.) Elon Musk developed two generations of world-changing solely electrical powered vehicles, he also perfected a new generation of battery technology that allows the average house to be powered completely by the power of the sun and released first-generation autonomous driving capabilities meaning greater safety for motorists. In his other company, SpaceX, Musk not only developed a spacecraft, after three failed launches and going into more debt than most people will likely ever know in their lifetime, he successfully docked it with the International Space Station, and returned with cargo. In 2014, Musk announced that Tesla Motors will allow its technology patents to be used by anyone in good faith in a bid to entice and encourage automobile manufacturers to speed up development of electric cars.

Elon has stated that the goals of SolarCity, Tesla Motors, and SpaceX revolve around his vision to change the world and humanity in general. His goals include reducing global warming through sustainable energy production and consumption, and reducing the “risk of human extinction” by making life multi-planetary by setting up a human colony on Mars. Does the average person know his name?

David Suzuki, David Attenborough, Brian Cox, Neil Degrasse Tyson, Anna Norris, Richard Leakey, Chris Parsons, Will Travers, Richard Fox, Jeff Friedman, these are all but a drop in the ocean of extraordinary humans dedicating their life to their respective causes. Some famous, some you’ve most likely never heard of. These are real life heroes making a real difference. Just google one of them. They’ll inspire you.

The earth is literally on the verge of death.

Sliding into the abyss of perpetual warming, highest in modern history levels of species extinction, irreversible ocean acidification and permanent table water contamination. The global concentration of carbon dioxide in the atmosphere – the primary driver of recent climate change – has recently reached 400 parts per million for the first time in recorded history, methane levels are near fatal in numerous waterways, to many disasters to list.

Overall the globe is experiencing. a scale of catastrophe never before seen or even imagined, since the planets materialization. The scary thing is, these are just the things any 14-year-old can find out from a google search. How much don’t we know?

But still… If you want to share facts about mass agriculture and it’s inconceivably atrocious impact on our daily lives, fracking and the indisputable truth that it pollutes billions of litres of pure life-giving water contained in naturally occurring bodies, the enormously damaging impact that the raping of Earth for fossil fuel production has. Or even just simply feel like you might want to eat less animal products so you can feel like you are having an impact… People will smirk condescendingly at you. Want to walk or ride to work to cut down on your carbon footprint? Co-workers will laugh.

“You really think you can make a difference?” Someone recently asked me this question and it took every ounce of self-control just to not punch them in the fucking face.

At least I’m not an ignorant self-appreciating asshole, blinded to the plight of humanity. Blissfully ignorant. This is bigger than me or you or our stupid malevolent egos. What you think of me doesn’t matter, nor does what i think of you. That said, putting someone down for caring about nature or humanity seems a pretty poor choice of insult to me. Pacifying and down-treading passion is all to common. If we all left the fate of our lives in other people’s hands how long would we survive? Yet isn’t that they promote with such senseless remarks?

I’m very well aware that whether I share my thoughts about this or not doesn’t change a single thing. Maybe it never could. But it’s nice to see thoughts turn into words sometimes. And intentions into actions. No matter how small your impact may be. It’s still your’s, one step closer to something real. You can become we, we becomes us. A movement. Whether we care or criticize or are even apathetic, does not change the outcome, only action will.

There are so many things in this world to reach for. To aspire to attain, to be. It should only ever be up to you what you choose.

Material riches, spiritual clarity, inner health and well-being, service to others. Self-improvement, self-consciousness, self-discipline, self-love.

All of these pursuits will have a diverse array of meanings as well as rank in differing priority for each individual. Whether you agree with someone goals or philosophy or think they’re bullshit, they’re not your goals really are they? So shut the fuck up. Everybody has opinions, different mindset’s, individual paradigms. Who am I, and who are you to assert our opinions on somebody?

One of my favourite quotations of all time will close this piece. Read it, then read it again. Then ask yourself how much your commentary of ordinary events really matters to anyone but yourself. Indeed commenting on this is not far from the definition of irony.

In psychology, maturity is defined as the ability to respond to one’s environment in an appropriate manner. In other terms I prefer it has been measured quantitatively as; “the number of things that can exist without your comment”.

Irony once again, for my own commentary contradicts my benediction of self. Read it, and then read it again. Then ask yourself what you can do.

Theodore Roosevelt April 23, 1910

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

What can you do?