Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets? They sound awfully similar. And getting them mixed up could completely tank your marketing efforts. So let’s break it down in simple terms: What do these two foundational marketing concepts really mean…

As a product marketer, you’re uniquely placed to drive growth at your company, but where to begin? Should you focus on acquiring new customers? Or perhaps existing customers? This presents a huge opportunity for product marketers to raise their hands and step up. It’s a chance to own an activity…

There’s a fairly well-known saying that “product managers put products on the shelf and product marketers get products off the shelf,” and it rubs a lot of product marketers up the wrong way. Why? Simply, because it’s inaccurate. What’s the difference between Product Management and Product Marketing? The work of a product marketer begins much, much earlier than a…

This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast.

A powerful value proposition can be the difference between a prospective customer choosing your brand, or your competitor. Here, we’ll focus on key topics, such as: What is a value proposition? How to format your value proposition How to create a value proposition Examples of value propositions How to improve…

Ah, messaging — the beating heart of product marketing efforts. And what does a heart need to successfully function? Oxygen, nutrients, and a whole load of other things (stick with us here, we aren’t scientists!). What does messaging need? A strategy curated to the company and target audience. …

Fitness apps have become an increasingly popular way to stay fit and healthy, especially for those who don’t necessarily fancy joining a gym or just prefer tracking their health without investing heavily in a personal trainer. However, with so many apps available, it’s no surprise that product marketers within this…

In an episode of Meet the Masters: The Product Marketing Podcast, I spoke with Daniel Kuperman, Head of Core Product Marketing and Go-to-Market at Atlassian on all things analyst relations. Daniel has over 15 years of experience in fast-growing B2B organizations, where he has built teams, owned go-to-market planning and…

This article is based on Kelly Anderson’s appearance on the Product Marketing Life podcast. Check out this show, and our collection of other product marketing podcasts. Hi, everyone! My name is Mark Assini, and I’m a Product Marketing Manager at Jobber. …