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President + Founder at The GM Agency. 🖥 Renown e-Commerce innovation expert with 10+ years experience helping online retailers.

As an avid online shopper with an affinity for good UI and UX, I was intrigued earlier this week on an internal Google Meet when my business partner, Katie Hurley, mentioned in passing that I need to check out the See’s Candies website.

“You are going to nerd out”, she explained.

She knows me all too well and is very well-versed in my tech nerd ways so needless to say her comment piqued my curiosity.

You can imagine my initial thoughts, See’s Candies I asked myself? As in the candy chain I’ve always seen in shopping malls in and around…

Image Credit: Instagram

It’s hard to believe that the Instagram Shopping sales channel widely used today debuted just four years ago and that what started as a beta in Q4 of 2016, popularized by tests from major U.S. brands the likes of Kate Spade, Jack Threads, Warby Parker & Levi’s, would soon grow to be widely accepted as a trusted and secure form of online shopping across multiple generations.

In late 2019, just three years after the initial feature roll-out, marketing surveys found that more than one-third of those surveyed said they had bought something off of an Instagram ad, and of those…

Image Source: Pexels

Throughout my ten plus year stint in e-Commerce one phrase has bounced around month over month, year over year — repeatedly popping up on panel discussions and during conference keynotes — “email is dead”.

Truth be told, if you asked me five years ago my professional opinion on the matter I would have agreed with the masses that email marketing was on the verge of extinction and it was only a matter of time before newer, more short form communication technologies dominated the space such as MMS. …

Here’s everything you need to know

Image Courtesy of Shopify

The brainchild of three young men looking to open up an online snowboarding equipment shop, e-Commerce giant Shopify made its way onto the e-Commerce scene back in 2004 nestled in between the birth of Facebook, the rise of Firefox, the early stages of iPod domination, the debut of bluetooth and the introduction of DVR.

It was a busy year for sure, but Founder Tobias Lütke wasn’t looking to reinvent the wheel when he used the open-source web application framework, Ruby on Rails, to build his own e-Commerce platform to run an online snowboarding equipment business with founders Daniel Weinand and…

Returnly helps shop owners build customer relationships in unfortunate situations

Photo by Pope Moysuh on Unsplash

Last year, online retail sales of physical goods totaled just over 500-billion US dollars and these sales numbers are projected to surpass 740-billion US dollars by 2023 (Statista).

But while online revenue continues to climb, the brick-and-mortar retail industry continually finds itself stuck between a rock and a hard place.

Despite retail sales increasing in June (up 0.4% from the previous month according to the Department of Commerce), major staples in the apparel industry announced store closings and bankruptcy filings (CNBC).

From New York retail icon Barneys to global fast-fashion powerhouse, Forever 21, the physical retail sector has seen its…

And What GIFT (Girls In Fashion And Tech) Plans To Do About It

Fierce female fashion has been widely popularized for decades with the help of Fashion Week runway shows, online style bloggers and most recently, the evolution of street style and the birth of the social influencer. From an outsider’s perspective, the world of fashion has been dominated by creative and influential women thanks to iconic female fashion figures throughout America’s history. From the glamour and sophistication of Coco Chanel’s timeless silhouettes to the critical eye of Vogue’s Anna Wintour — fashion trends have been historically driven by the…

With 500 million active users scrolling through their Instagram feeds daily no one will dare argue with you that you don’t NEED to be active on Instagram. Whether the purpose of your IG account is to consume content or to produce it, an average of 95 million posts per day allows any and every IG user to get something out of the social platform.

Simply looking to learn about new brands and products as a consumer? Well, there are now reportedly just over 25 million business profiles for you to find and discover every single day. Looking to brand yourself…

If you’re in ecommerce, you should take note

Photo by Jordan Rowland on Unsplash

As a young girl living in a small town in Tennessee, I remember the day I learned what layaway was as if it was yesterday. Standing impatiently in the customer service line with my father at our local Walmart, waiting to exchange a faulty Barbie Baywatch Jeep — the remote control wouldn’t work and, needless to say, I was devastated — I overheard the woman ahead of us asking how many payments she had left on her layaway plan. I no doubt looked to my father for further explanation because, well, I was a nosey kid.

Fast forward to 2019…

And how to advertise it to the right people

Photo by Luke van Zyl on Unsplash

With over an eighth of the world’s population scrolling through their Instagram feeds daily, it is currently the sixth largest social platform in the world with just over one million monthly active users (MAUs).

It is also still growing at a rapid pace.

A review of one of the most popular Shopify templates

Photo by Tran Mau Tri Tam on Unsplash

Only 7 years ago, the barrier to entry for ecommerce was in the six-digit figures. In 2012, even the simplest of websites would cost you $200k+ and that was a bargain!

Fast forward to the present day and ecommerce giants like Shopify have reduced those costs to a thousandth of what they were. One of the most notable of the long list of technological advances they’ve helped spearhead in this industry is the invention of Themes — also known as templates outside of the world of Shopify. Themes single-handedly cut the cost of a website build in half. …

Amelia Castellanos

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