Asia MernissiinCreate. Brand. Love.Branding for startups 101Starting a new business is a Herculean effort. Most founders are rightfully consumed with product, testing, raising money, and all that…Oct 17, 2018Oct 17, 2018
Asia MernissiinART + marketingHow Legacy Brands Can Win New Hearts With a Fresh Identity: Inspired by Rimowa, a rebrand will help…By Asia MernissiSep 29, 2018Sep 29, 2018
Asia MernissiinCreate. Brand. Love.Why a Fresh Identity Could be Game-Changing for this Football LegendHow a rebrand will help AC Milan become a global clubSep 24, 2018Sep 24, 2018
Asia MernissiinART + marketingHow brands build not just customer loyalty, but relationships.From a Beatles hit song to 80s teen movies, the idea that love can’t be bought permeates our society. And maybe romantic love really can’t…Jun 3, 2018Jun 3, 2018
Asia MernissiinCreate. Brand. Love.What brands can do better to be betterLessons from Social Media Week NYC 2018May 4, 2018May 4, 2018
Asia MernissiinCreate. Brand. Love.Ask a Designer: Why is typography so important?Have you ever been asked for directions, and you know exactly how to get there but can’t remember the streets? Since you can’t name the…Apr 19, 2018Apr 19, 2018
Asia MernissiinCreate. Brand. Love.When should you think about rebranding?The decision to rebrand is a big one and decidedly one of the most important decisions a company will ever make. The outcome could be…Mar 15, 20181Mar 15, 20181
Asia MernissiinCreate. Brand. Love.Ask a Designer: How do you create a color palette?After spending our lifetimes studying color, whether through preschool coloring books or college art class, I’m betting we all have a…Mar 1, 2018Mar 1, 2018
Asia MernissiinCreate. Brand. Love.Yes, you can buy love.How brands build not just customer loyalty, but relationships.Feb 14, 2018Feb 14, 2018