Asia MernissiinCreate. Brand. Love.Branding for startups 101Starting a new business is a Herculean effort. Most founders are rightfully consumed with product, testing, raising money, and all that…3 min read·Oct 17, 2018----
Asia MernissiinART + marketingHow Legacy Brands Can Win New Hearts With a Fresh Identity: Inspired by Rimowa, a rebrand will help…By Asia Mernissi7 min read·Sep 29, 2018----
Asia MernissiinCreate. Brand. Love.Why a Fresh Identity Could be Game-Changing for this Football LegendHow a rebrand will help AC Milan become a global club7 min read·Sep 24, 2018----
Asia MernissiinART + marketingHow brands build not just customer loyalty, but relationships.From a Beatles hit song to 80s teen movies, the idea that love can’t be bought permeates our society. And maybe romantic love really can’t…4 min read·Jun 3, 2018----
Asia MernissiinCreate. Brand. Love.What brands can do better to be betterLessons from Social Media Week NYC 20183 min read·May 4, 2018----
Asia MernissiinCreate. Brand. Love.Ask a Designer: Why is typography so important?Have you ever been asked for directions, and you know exactly how to get there but can’t remember the streets? Since you can’t name the…5 min read·Apr 19, 2018----
Asia MernissiinCreate. Brand. Love.When should you think about rebranding?The decision to rebrand is a big one and decidedly one of the most important decisions a company will ever make. The outcome could be…4 min read·Mar 15, 2018--1--1
Asia MernissiinCreate. Brand. Love.Ask a Designer: How do you create a color palette?After spending our lifetimes studying color, whether through preschool coloring books or college art class, I’m betting we all have a…4 min read·Mar 1, 2018----
Asia MernissiinCreate. Brand. Love.Yes, you can buy love.How brands build not just customer loyalty, but relationships.4 min read·Feb 14, 2018----
