It’s always been about best serving your customer. Unfortunately our glassy-things have blinded our reality to this fact. “We have an app” somehow now equates to “We have great customer service.”
Love this part in the article!
First off, great article with a lot of intent! Bravo. You presented a convincing and objectively tested case for how Story Maps can cast vision and gain stakeholder buy in. It also puts “you” in favor and alignment with the C-suite.