Interviews suck for companies and they suck for potential employees. The entire system is chaotic, stressful, and rife with discrimination. Is there a perfect system? Nope, but there are some things that all companies can do to save time, improve the candidate experience, and reduce bias. Hiring Principles Interviews Are Your Brand Every…

No. Thanks for coming to my TedTalk. Agencies often talk about using agile methodologies but in reality, we’re just stuck in the big idea merry-go-round. Agile Shmagile I’ve come to hate the word agile. Like its progenitor “synergy,” it’s become overused with so many different connotations that it’s lost all meaning. In…

Incredibly smart, talented and dedicated advertising professionals work their ass off to produce brilliant, beautiful and effective creative. And we also lie. Some of the lies are innocent. Some of the lies are so endemic we start to believe them ourselves. Here are the Top 10 Agency Lies. We’ve Got…

All Hail, Hal AI is everywhere. Algorithms that determine what Netflix shows you should binge next to what brand of toothpaste is perfect for your demographic on Amazon and making you feel old by calling your favorite music ‘classic’ on Spotify. The proliferation of AI is predicted to make monumental changes in the…

Slogans used to sell product. Advertising history is littered with great examples of classic slogans. “Quicker Picker Upper” Bounty “Finger Licking Good ”Kentucky Fried Chicken “Have It Your Way” Burger King And more and more and more. But when is the last time you were remember a slogan ? Let’s…

Nobody likes the RFP process. Clients hate it. Agencies hate it. But we keep doing the same song and dance over and over again. RFPs are like Tootsie Rolls on Halloween. Nobody really likes them but you somehow you keep getting them every year. Changing things around the edges only makes the Tootsie Roll a little less…

Will Spotify’s move from commercials about their users listening habits pay off? Will Cardi B be the break out actress of 2018? Will this commercial make you hate music? Strap in it’s Ad Fail with Spofity’s new commercial starring Cardi B. Premise: Cardi B is a professor at a pretentious music academy but instead of teaching her students how to hone their piccolo skills she gives them catchphrase elocution lessons.

Advertising is still obsessed with the big idea. We still cling to the belief that there’s a magic creative bullet that can solve all of our client problems. We hire CCOs, freelancers, drink, pray and hope that the creative Gods will favor us one last time. One idea is great…