50 ways to grow your Facebook page from scratch without paid advertisements
As of today, there are currently around 65 Million businesses using Facebook to promote their brand and connect with their existing customers. If you have a business Facebook page, then you will already know how hard it is to reach more people and get people to hit that magical Facebook like button on your Facebook page.
But while it can be a tough challenge to get your target audience to mash that Facebook like button, making the effort it undoubtedly worthwhile for your company in the long run. Mashable wrote about that the average value of a single Facebook like or Facebook fan is $174. Bare in mind, this is the average and it does vary a lot, and I mean A LOT. So don’t shut this tab just yet and start paying $100 for every Facebook like. Mashable mention about how the average value of a Facebook like for Coca Cola is $70 but for BMW it is $1600.
Even though the average value of a Facebook like is $174, incredibly Adweek wrote about how Augie Ray once said how a Facebook like actually has zero value.
Okay, okay … You are here to learn how to grow your Facebook page so don’t worry about Facebook likes having zero value just yet! Augie Ray floats a notion about the difference between ‘potential’ value and ‘realized value’.
‘Potential’ value vs ‘Realized’ value? Now this is making more sense.
Long story short, Augie Ray’s notion dives deeper about how companies use their Facebook audience. To think about it simply, what is the point on growing your Facebook page if you don’t do anything with it? The larger brands fulfil their ‘Realized’ value because they share valuable content and most importantly, their pages have high engagements.
Before we get into the tactics to grow your Facebook page, just remember the key to reach your ‘Realized’ value of each Facebook like, is engagement. Remember to always engage with your Facebook community otherwise the using these tactics below to grow your Facebook page will not be very effective.
Most marketers already know how to increase Facebook page likes through Facebook’s paid ad platform, but there are plenty of ways to grow your Facebook page without spending any money. This article will now walk you through 50 effective and free ways to grow your Facebook page without spending a single penny. Some of these strategies will focus on increasing your Facebook reach because the more your posts get liked and shared, the more your reach and visibility will increase and this is what will lead to organic growth of your Facebook page.
1. Use high quality images as a regular part of your content strategy. Using high quality and relevant images can be a great way to increase engagement and organic reach.
2. The most common reason why people and brands unlike branded Facebook pages is because they find their posts uninteresting or irrelevant. Always think about who your target audience is and what there interests are and, most importantly, why they liked and follow your Facebook page in the first place. Keep your Facebook audience you already have by posting engaging content that is relevant, if you get stuck, learn how to write more exciting content here.
3. Use Facebook’s Page Plugin (formerly Like Box) on your website or blog. Most blogs have share buttons next to them so readers can easily share them, which is great for more exposure, but they do not usually have any like buttons. Using Facebook’s Page plugin next to your share buttons on your blog is a great way to get shares and grow your Facebook page.
4. Engage with other personal and brand Facebook pages in your niche. Regularly leave thoughtful comments in response to other people’s posts. Make sure you’re commenting as your page rather than from your personal profile. Keep in mind, when commenting, try to add additional value to other pages and never self promote. If you add thoughtful and insightful value, readers will click on your Facebook page for more. If you self promote, readers will perceive this as spammy and will give your brand a bad image.
5. Promote your page on your other social media accounts. A simple ‘Like us on Facebook’ is unlikely to work. However, occasionally pointing your Twitter followers or LinkedIn connections to discussions happening on your page just might.