“That’s so cool! Would you sell that to me?”

“Thanks! But really? It’s so easy to do that. I’m not quite sure how to charge you for it..” \0.0/

It’s quite funny as a businessman(Entrepreneur is just a trendier word. Let’s call it for what it is) or a hobbyist, you predict first how much someone would pay for the product that you have. And as the acquisition of a product inevitably funnels into payment, that price to your product may become the barrier to your customer acquiring your product; because it is not what he/she truly values at that point in time.

The typical most simplistic purchasing model:
View > Compare > Acquire > Onboard
Our normal natural instinct is to charge at the acquisition part. You see something, it’s better than what’s out there, you purchase, then learn how to use. But what happens if you charge or charge more at different points of the purchasing model instead?

You might begin to learn that not only at which point of the purchasing model would your customer be most willing to pay, but the exorbitant amount that they would part their money for it as well. Ironically, that may be the easiest part of your solution for yourself but not for them.
*This section shall be elaborated in another article in the near future*

Now more importantly, the reason why I’m writing this is to my friends who are tinkerers & hobbyists; who are unable to make what they love most, the centre of their life’s focus. Simply because they have to pay their mortgages.

Remember what may appear very simple to you, may just be the thing that others would pay a lot of money for.
And why not charge them for it right?