Amina Oyagbola and WISCAR’s Ground-Breaking #IAMAPOWERWOMAN Social Media Campaign

Social media has the potential to enlighten, educate and inspire, or to diminish, degrade, and damage. One of the most potent examples of how social media can bring out the very best in humanity and elevate both the level of consciousness and the level of dialogue is revealed by shining a spotlight on WISCAR’s (Women in Successful Careers) ground-breaking #IAMAPOWERWOMAN social media campaign.

The campaign internationally spread campaign, which kicked off in 2017, gives successful professional women a platform to tell their inspiring and instructive story of overcoming obstacles, building relationships, and creating a legacy of achievement accomplishment and empowerment. Contributions from professional women throughout Nigeria, across Africa, and around the world are creating by adding the hashtag #IAMAPOWERWOMAN to posts on Twitter, Facebook and Instagram.

Amina Oyagbola explains that the #IAMAPOWERWOMAN social media campaign celebrates the incredible, and often unheralded strength of career women from all walks of life who are not just moving forward on their own career journey, but they are forging a path for other women to follow — one that will be characterized by more support, more understanding, more opportunity, and more personal and professional success.

WISCAR’s ongoing effort to help professional women share their stories was front-and-center at the organization’s 11th anniversary celebration, which took place on November 28, 2018 at the Muson Center, Victoria Island Lagos. During the event, Keynote Speaker and former President of Liberia Ellen Johnson-Sirleaf told a rapt audience that successful professional women such as Amina Oyagbola and other leading change agents have a unique opportunity and obligation to tell their own stories and serve as role models and mentors to future emerging and mid-level professionals.

Amina Oyagbola described Ellen Johnson-Sirleaf’s words as, eloquent and passionate remarks aligned completely with the approach and model at WISCAR. The approach at WISCAR is to not just instruct women how to achieve their personal and professional potential, but to show them the way by celebrating exemplary professionals who are living proof of what is possible. Women do not have to choose between success at home, success in the community, and success in the workplace. If they choose to pursue all three aims, then we must work together to break down barriers and obstacles.

Since its inception, WISCAR has trained over 300 women through its WIN-with-WISCAR Mentoring Program and School of Excellence, which is a game-changing 12-month mentoring program designed to address workplace competency gaps and equip entry and mid-level professionals with the skills they need to be strong leaders and inspired role models.

In addition, Amina Oyagbola and her colleagues at WISCAR have delivered numerous conferences and workshops that have positively impacted more than 6,000 women and men. Our organization also recognizes and celebrates exemplary role models during an annual year-end event, during which the Distinguished WISCAR Award is bestowed on a deserving individual. The 2018 winner was Ellen Johnson-Sirleaf. In 2017, the honor was given to Rear Admiral and architect Itunu Hotonu.

Amina Oyagbola is a Philanthropist and Global Business Leader in Lagos, Nigeria. She is also the founder of WISCAR (Women in Successful Careers)

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