Conscious consumption is having its moment. Our purchases have always translated into statements about who we are, but they’re increasingly also indicating how much we care about the world as it becomes impossible to ignore the fact that pollution and poor working conditions are a feature of most supply chains. In response to this pulling back-the-curtain on the harmful social and environmental effects of mass-production, brands have started to compete on purpose as well as product. …

Amirah Jiwa

social impact strategist who reads a lot of books and eats a lot of pizza.

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