…. You can accrue debt in one temporarily, but only temporarily, or you start to see deep imbalance. You can also build credit, but it won’t last long. The balance in credit and debt over time is what matters.
Push the value of a goal until it would require you to completely change your roadmap. What would you do differently if you wanted a 2X, 5X, 10X different outcome?
Always set a goal, even if only to force you to be thorough about the levers, relationships and tradeoffs within your product.