Blogging Mistakes You Don’t Want to Make
Blogging originated with individuals, who often used blogs as a sort of journal to write about things in their lives or their feelings on topics. As the popularity of blogs grew over time, many business owners have recognized blogs as a way to attract new potential customers and interact with website visitors. However, there are right ways and wrong ways to handle blogging and create content. These are mistakes that are frequently made with blogs.
This is likely the single biggest mistake a business owner can make with a blog, and there are several reasons for not having a blog. Business owners don’t have any idea how to get started, or they may think it’s too time-consuming to be worthwhile. The truth is, blogging can be very easy and doesn’t take any more time than other Search Engine Optimization aspects of business. If you create content that is entertaining and useful, a blog is a great way to draw more people to your website and business.
Your blog must be pleasing to the eye and free from mistakes. Large blocks of text overwhelm the reader and are a turnoff, so break your information into smaller chunks, with smaller paragraphs. Avoid using overly long lines of text. Your line should be a maximum of 600 pixels. Tiny fonts are another turnoff for readers. If they have to strain to read your content, they’ll give up and go elsewhere. And you should always make sure your content is free from errors and typos. Leaving errors in your blog looks unprofessional and damages your credibility.
Too Much Complexity and Jargon
Making it too difficult for your reader to understand your content will mean that the reader gives up and goes somewhere else. You have to find a balance between making your content easy to understand and making it too simplistic. Jargon is another thing that turns readers off. The readers don’t work in your field, so they’re not familiar with all the terminology. If you do need to use some jargon, make sure you define it for your readers.
Using Outdated Information
One of the most important things to remember about content is that it must be accurate. Use the most current information you can find on a topic. While you sometimes can recycle information, you should always check to see if that information has changed. In certain business industries, technology changes quickly, and it’s important to stay updated on the current trends. Using outdated information will cause your readers to lose trust in you and will damage your credibility.
Underestimating the Power of Images
Images are pleasing to the eye and can attract and hold the attention of readers. That is not to say that you should flood your blog with pictures. However, strategically placed images are just as important as the written article, so use them correctly and make sure you optimize them for SEO.
Writing for SEO, Not Your Readers
With the importance of search rankings, it’s no wonder that you might be tempted to create content just for the purpose of SEO. However, if your readers don’t find your content interesting, they’ll move on to other blogs that hold their attention. Also, don’t make every blog post into a sales pitch. Beating your customers over the head with your products or services will not make them buy it. Stick to topics that are related to your business, but there’s no need to constantly pitch your business to readers.
Ignoring Social Media
This can be a two-fold mistake. One mistake is not having a share button. You want your postings to be shared, so make it easy for your readers to do that. The second mistake is not promoting your blog yourself. Put the article out there for new readers to see. Promote it through whatever forms of social media you use for your business and website.
To summarize, blogging is a great way to connect with your website visitors, and every new visitor is a potential customer. Don’t make these very common mistakes with blogging, and it’s sure to be successful.