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We’re a marketing agency — but that’s just our start.

Since we launched A+G full-time last year, we’ve supported Democrats, causes, and brands we believe in that are building movements that create a better future. A big part of our job as a firm is to crystallize our clients’ messages and ensure it reaches the right audience at the right time — moving them to action.

Reaching people has never been easier, but getting their attention and sustaining their interest is becoming harder by the day. Getting that attention is the currency of the 21st century, and we are in a constant battle for inbox space with our favorite brands, candidates, and services. …


Most of us in the digital communications ecosystem are working remotely during the COVID-19 pandemic with only minor inconveniences. But for many people, the coronavirus means serious disruptions to health, security, and livelihood, and these realities are the most serious and pressing implications of the current public health crisis. If you have the means, consider joining us in supporting Meals on Wheels and Feeding America.

As communities across the country continue to battle the COVID — 19 outbreak, millions of Americans are staying home. …


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We’re living through an unprecedented global health crisis that’s fundamentally disrupted our lives, our work, and our politics in the middle of an election season. Now what?

Quick note: At A+G Digital, we focus on digital marketing, and this article aims to shed some light on the impact of the COVID-19 outbreak on the digital communications ecosystem. Most of us in this ecosystem have the privilege to continue to work remotely with only a few minor inconveniences. But for many people, this pandemic means serious disruptions to health, security, and livelihood, and these realities are the most serious and pressing implications of the current public health crisis. If you have the means, consider joining us in supporting Meals on Wheels or Feeding America.

As more communities lockdown to fight the spread of COVID-19, many of us are looking to the upcoming weeks and months with uncertainty. If we’re lucky enough to work from home, we’re navigating the transition and trying to keep from going stir-crazy. All signs point to a significant shift in our daily lives that will last for at least the near future. …


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Winning at the ballot box starts with winning digital.

If you’re anything like us at A+G, then your email inbox is probably overrun by presidential hopefuls asking you to donate for the one-millionth time and claiming that they “can’t build this movement without you.”

For years, email has reigned supreme. And 2020 candidates — presidential and otherwise — are once again leaning into email to build up their small-dollar grassroots supporter base. This supporter base is what led many Democrats to victory the last cycle. And ahead of 2020, campaigns are putting billions in digital ads that help grow their email lists.

In a crowded field, it doesn’t come as a surprise that candidates use their digital platform to establish a unique online voice and connect with online supporters. So we pored through all the emails from the countless presidential contenders to find a few standout tactics that these candidates used to engage their email list and expand their campaign reach. …


With 2.3 billion monthly users on Facebook, you can easily expand your organization’s viewership with the Facebook Live feature. You just need to engage them.

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Facebook Live is a powerful and popular tool at your disposal. It is probably the single most impactful way to organically gain traction online. There’s also a growing body of evidence that indicates having regular, episodic content is one of the best ways to communicate with your audience: Facebook Live videos are viewed 3x longer than recorded videos, and they also generate 10x the number of interactions and comments as recorded videos.

People are increasingly interested in the interactive and accessible nature of live streams, and Live offers an unmatched level of engagement between organizations or candidates and their audience. Plus, it’s a lower lift for organizations to livestream than to record and edit a video, which can be expensive and time-consuming. …


What if there was one central place that had all (or at least most of) the political milestones and notable dates. And what if you can download or save to your calendar for easy access? Well, we’ve got you covered.

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A+G’s calendar tool is available at agdigital.us/calendar

Is today National Donut Day? When was the Affordable Care Act signed into law by President Obama?

These are questions campaigns, agencies or digital staff have to ask themselves every day to make sure their digital game is on point. …


It’s time that more attention was given to local and state level candidates. That’s why we’re rolling out an affordable, comprehensive subscription model for candidates who want an airtight digital program.

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Running for office shouldn’t be as difficult (and expensive) as it is now. We’re changing that.

A lot more attention is being directed to down-ballot races (e.g. mayor, city council, school board, and a lot of others). That’s a great thing. These candidates are on the next bench of national leaders. They’re our future. And while all the fanfare goes to the presidential candidates and the 535 congressional seats, there are over 90,000 offices in the U.S. …


Is email marketing a priority for your organization? If not, it should be — 89% of marketers said that email was their top performing lead-generation funnel.

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With more advanced filtering, it’s important to run a smart email program that sees results.

Email marketing is vital. And when running email campaigns, the desired workflow is simple: We want emails to go right into the recipients’ inbox, get opened, and generate click-throughs. But we can’t analyze much if a good portion of emails is being marked as spam.

Email has an inbox placement rate of about 85%, which means about one out of five emails gets filtered as spam. And increasingly as spam filters become more sophisticated, this figure is going down. Are you or your organization experiencing low open rates? …


Trump did it — he made a big show out of his decision to withdraw the U.S. from the multilateral Joint Comprehensive Plan of Action, also known as the Iran Deal. In his speech, he also announced the snapback of U.S. sanctions on Iran. By tearing up the deal, he left America in a precarious position with respect to our European allies, China and Russia. But he also left hundreds of thousands of Iranian Americans, including me, uncertain about what the future holds for family members spread across both countries.

The reality is while Trump’s decision was shocking all saw it coming based on his rhetoric and actions the last three years. My heart ached when Trump, just days after being sworn in, enacted a Muslim Ban which thwarted my family’s travel plans and even resulted in a friend being denied entry into the U.S. despite being a student with an approved visa. My heart aches again this week thinking about the ramifications from Trump’s calamitous decision to yank us from the Iran deal and reinstate sanctions that chiefly hurt the Iranian people. What’s even more wounding, is hearing Trump say that he stands in solidarity with the Iranian people when his actions, first with the Muslim Ban and now with the reneging of the Iran Deal have only served to marginalize and hurt us. …


“I’m not a politics guy, I’m a technology geek”

I hear this line, or some version of it, frequently. The tech sector is a growing part of our GDP and, increasingly, we turn our heads to technology to tackle urban, social, or economic problems. What does this mean? It means tech geeks (and companies) must be political. The good news is 2015 was a year of progress!

Take the taxi app alternatives, Lyft and Uber, as an example. Both companies set out to rethink urban transportation by offering consumers an affordable alternative to expensive cabs. …

About

Amir Salehzadeh

Founder at A+G Digital | We help brands, causes and campaigns win online through transformative digital campaigns and experiences.

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