I do marketing for multiple brands (including my personal brand) and I use Trello to keep everything organized to maintain productivity.

Before I started using Trello, tasks, appointments, important notes, ideas and things to remember, were all scattered through a bunch of different apps because each app does different things…


Photo by Hunter Johnson on Unsplash

Nowadays I rarely find myself split testing audiences. I’m talking about interests, demographics or behaviors. For example, setting one adset targeting interest “credit card” and another adset targeting interest “online shopping” to see which will bring the best result.

And here are the reasons why.

One person has lots of…


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I recently visited a local retail shop located inside a shopping mall in Petaling Jaya. Had a long chat with the only employee that manages the shop all year round.

It was around 5pm when I came into the shop and he told me I was the second person to…


“A long-exposure shot of a busy London Underground station” by Anna Dziubinska on Unsplash

During a meeting with one of my client, she told me that she wanted to expand the Facebook ads campaigns to neighboring countries (Singapore and Brunei). This was a bit of a challenge because the current campaigns were targeting people with interests specific to a Malaysian customer persona.

You’d think…


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A majority of marketers want to improve customer experience and believe that it is a way to grow the business. But when it comes to marketing strategies and actual marketing activities done, they don’t lead to improving the customer experience.

Amirul Mokhtar

I write about Marketing. More than 8 years experience marketing for startups. Currently Head of Community at EasyStore.co

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