Amirul MokhtarHow I use Trello for personal productivity and manage multiple marketing projectsI do marketing for multiple brands (including my personal brand) and I use Trello to keep everything organized to maintain productivity.Apr 6, 2020Apr 6, 2020
Amirul MokhtarWhy split testing audiences for Facebook Ads is a waste of timeNowadays I rarely find myself split testing audiences. I’m talking about interests, demographics or behaviors. For example, setting one…Jun 29, 2019Jun 29, 2019
Amirul MokhtarHow local retail shops in Malaysia can survive the E-commerce boomI recently visited a local retail shop located inside a shopping mall in Petaling Jaya. Had a long chat with the only employee that…Aug 6, 2018Aug 6, 2018
Amirul MokhtarHow to use Facebook Audience Insight to find new interests to target in another countryDuring a meeting with one of my client, she told me that she wanted to expand the Facebook ads campaigns to neighboring countries…Jun 22, 2018Jun 22, 2018
Amirul MokhtarGood marketers create funnels, GREAT marketers understand customer journeyA majority of marketers want to improve customer experience and believe that it is a way to grow the business. But when it comes to…May 23, 2018May 23, 2018